Samsung Boosts LCD HDTV Sales Target

Samsung, the world's leading LCD TV maker, is raising its global LCD sales target for 2007 from 11 million sets to 12 million.

That's according to an article by Market Watch.

Samsung is boosting its forecast due to strong sales in Europe. The company sold more than five million LCD TVs worldwide in the first half of this year, which is double its sales figures for the first half of 2006.

DisplaySearch, the research group, reported last month that Samsung was the leading revenue generator among LCD TV makers in the second quarter, capturing 18.6 percent of the global market. The company was also first in the first quarter, getting 17.4 percent of the market.

Samsung also had the top share in all TV unit sales combined with 13.1 percent of the market, an increase from 11.7 in the first quarter when it was also the category leader. LG was number two in the second quarter with 11.8 percent of all TV unit sales.

Market Watch reports that Samsung sold 2.6 million sets in the first half of this year in Europe, more than twice as much in last year's first half.

"We will place more high-end products such as 40-inch and larger TVs and full High Definition TVs in the markets, including emerging markets," said Park Jong-Woo, president of Samsung's digital media division, according to Market Watch.

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